The song depicts Ruben's mother's worst nightmare and notions of how the pop industry and its shady sides can affect him. 

You’re invited to an Apathetics Anonymous group session in Oslo. The ‘AA’ group’s attendees include rising Norwegian artists, actors and musicians such as GABIFUEGO (of Boy Pablo), Kamara and Safario. 

In Running, we start right where we left off in Ruben's last video Mama Don't Know, in a dystopian world outside of Rubens own head. 

The character O sits at the barbershop and tells a story while the barber tries to cut his hair. 

FLTY BRGR GRL is a garage pop duo that makes cute and creepy songs about love. The music video is a pink and dreamy prom night with a touch of Transylvania, following themes of love, infatuation and lethal obsession.

In many African societies, the groom's family presents either money or cows to the bride's family as a gesture of his willingness to marry her. The song puts an urban/modern spin to it.

A group of young men connect over their passion for a specific type of horses.

Girls dressing up as boys dressing up as girls, featuring the drag king group Gutta.

Virgil the Annihilator maims his way through an unknown landscape, only to realize his actions leaves him friendless and alone with his own ego and twisted idea of what it means to be a man.

Made as a response to the murder of George Floyd and inspired by the movement as a result of it.

The story about a destructive relationship. The music video was shot in a black empty room and the mighty and epic landscape in Jutulhogget, Norway. 

Inspired by Greta Thunberg and a little girl’s consternation about climate change, Tanmay Chowhdary made a video where the girl prepares for the grand finale.

Sondre Justad’s song, Sorry, is about how he has changed from when he was little, through his music career to who he is today. A cocktail of live action footage, personal home videos and animated sequences.