In a new montage of the advertising clip produced by Apple, the film develops an impressive density of semiotic chains on the one hand, and on the other hand repeatedly succumbs to the paranoid insanity of the conspiracy theorists.
Karin Ferrari uses images, forms, and symbols from pop- and everyday culture to investigate the present. Her work is inspired by knowledge productions in the threshold of esoteric utopia and political paranoia. The artist calls such phenomena “trash mysticism” – a kind of DIY spirituality that emerges from mainstream capitalist culture.
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